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We at Impossible are excited to tell you about a fantastic photography and travel competition just launched by Persol to win a brand new Leica M-E and a trip to the Venice Film Festival!

Eyewear brand Persol have just added to their impressive selection with the Reflex Edition, the latest collection of three glasses inspired by classic vintage cameras. To celebrate, they’ve launched the Persol Reflex Edition Photo Contest, giving you the chance to win a trip for 2 to Venice and a brand new Leica M-E that embodies the philosophy of the famed Leica M-System in its purest form.

Running until June 15th 2013, the contest asks you to submit Black & White themed photographs to be judged by Persol’s esteemed jury. They’ll evaluate based on the craft and aesthetic of each photograph. On top of winning a trip for 2, as well as a new Leica camera, the winning artwork will also be exhibited during the Venice Film Festival.

For more details, and to enter, head to www.persol.com/usa/collections/reflex-edition.

Note: Open only to US Residents

With its rigid white and black plastic body and its iconic rainbow stripe, the classic SX-70 OneStep is one of the most recognizable cameras Polaroid ever produced. It was first released in 1977 as a more affordable alternative to the folding SX-70s and has been a fan favorite ever since.

The SX-70 OneStep has a single-element plastic lens with fixed aperture (103mm, f14.6), 4 ft minimum focus distance, an exposure dial and a socket for flashbars. The OneStep can be used with the Impossible Flashbar by Mint or disposable flash bars, and works with any of our film for SX-70s, which can be found HERE.

Just in time for the holidays, we have a very limited quantity of SX-70 OneSteps available in our special White Christmas Rainbow SX-70 Kit. Act now and make your holiday merry and bright!

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Although we’ve almost reached the close of Instant Revolution at The Impossible Project NYC Space, Jennifer Juniper Stratford has graciously shared her experience conceptualizing her work for the show in our next installment of Artist in Residence. By photographing Hollywood with Polaroid Classic Image film, she provides insight into the Polaroid camera’s relationship with movie making and its participants, ultimately reflecting on how a classic medium once influenced an industry:

“These days the use of analog is often misunderstood as being something that is nostalgic, meant to look old, or is reactionary to digital. In a larger scope it should be viewed as a choice of medium like any other and is not on the verge of becoming extinct in the face of digital…

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Just last night, we celebrated the opening reception of MOMENTUM at The Impossible Project NYC Space. To commemorate the event, we’re excited to begin a new series to the Impossible Blog, Artist in Residence! Every so often, we’ll feature an artist currently showcased in an exhibition in the NYC Space, delving deeper into their interpretation of the theme of the show and how they went about making the images included. This installment features the dreamy filter techniques of Clay Lipsky, who was kind enough to explain his techniques and experiences with the new PX70 Color Shade:

“When the Impossible Project invited me to shoot my interpretation of  “Momentum” I thought of a place full of life & movement…the beach. Having spent most of my life in Florida and California, beach culture is very close to my heart. I was inspired to capture the sunny spirit and frenetic energy set amongst the iconic palm trees and sea gulls. Additionally I wanted to do it in a style reminiscent of the classic poster art from “The Endless Summer.” The latest incarnation of Impossible’s PX 70 Color Shade was very stable and provided consistent exposures, so I decided to push it by utilizing colored filters to tint my exposures and make my images as graphic as possible…”

This Thursday evening together with Polaroid, we are excited to host the opening of INSTANT REVOLUTION – the first in an upcoming series of artistic collaborations throughout 2012, celebrating the launch of the Polaroid Classic line.

For this unique exhibition, the artists provided us with feedback on their experiences using Polaroid cameras again with original Soft Tone Image film.

GARY BASEMAN
“I wanted to use the camera the way I originally used such a device in the 1970s and 80s…to capture an immediate memory. My art is about discovering one’s ‘True Self,’ and Polaroid cameras have been an important tool in assisting in this truthfinding and free expression.”