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On our journey toward inventing a new analog instant camera, we created the incredible Instant Lab. This revolutionary device bridges the worlds of digital and analog photography, turning pixelated iPhone images into unique and real analog instant photos on Impossible film.

We have started a Kickstarter campaign to raise the necessary funds to turn our working prototype into a final product. Supporters of this campaign will receive units before the public in February 2013. View our video and all details at kickstarter.com

There you can pre-purchase the Instant Lab at prices up to half-off the final retail price. Supporters can also pick up one of the Kickstarter-exclusive Instant Lab special editions, personalized with an engraved text, like the All Black or the Gold Edition (that’s real gold-plated, not just gold color).

Based on the recently-perfected Impossible FPU (Film Processing Unit) the Instant Lab is one of the very first hardware concepts using this innovative device, which will serve as the basis for a range of new analog instant gear to be introduced in 2013.

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2012 marks the 10 year anniversary of Holden. From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led.

The Impossible Project shares this philosophy and our instant analog film is a perfect way to document the moments that make up a life.

Shoot it Holden Style. Whether you’re climbing mountains or the subway stairs capture your exploits on branded Holden PX 680 COOL film. Available for a limited time selected frames in a pack bear a different Holden design.

TIMELESS IN AN INSTANT
To celebrate their collaboration with Impossible, Holden selected 10 well known photographers to shoot Impossible film capturing their vision of an independent lifestyle via analog instant photography and invited the public to submit their own Impossible photos to an on-line contest, “Timeless in an Instant.”
On September 27th, 2012 the Impossible NYC Space will host the first exhibit of photos taken by The Holden 10: Yone, Kevin Zacher, Andy Wright, Bryce Kanights, Jimmy Fontaine, Angela Boatwright, Kassia Meador, Vincent Skoglund, Brandon Long, Alessandro Simonetti and the grand prize winner of the “Timeless in an Instant” contest, Melanie Rodriguez.

Besides being an editor at New York magazine Christopher Bonanos is a passionate expert and devotee when it comes to analog instant photography. In his book “Instant: The Story of Polaroid” he tells the story of one of the most innovative and visionary companies that ever was, from the very beginning to the end and the future via the Impossible Project.

The Special Limited Edition contains “Instant” and additionally the booklet “Faces of Polaroid”, introducing some of the key figures mentioned in the book. Christoper Bonanos himself traveled the U.S. to shoot the selection of portraits presented therein, using a Polaroid SX 70 camera and new Impossible instant film. The resulting imagery merges the old with the new and the past with present stories.

The Special Limited Edition is now exclusively available for pre-order in our Online Shop and will also be available in the Impossible Project Spaces New York City, Paris, Vienna and Tokyo starting October 4.

For the last few months we devoted our love to large format instant photography, today we are proud to introduce a new, astonishing instant film for your 8×10 camera.

Other than the traditional Polaroid peel apart 8×10 film, the new PQ 8×10 Silver Shade film is an integral instant film. The basis of this film is our Silver Shade material with a film speed of 640 ASA. One pack contains 10 negatives and 10 positives to be shot in 8×10 cameras using the original Polaroid 8×10 holder and processor.

Before you start shooting, please familiarize yourself with the characteristics, necessities and handling of this new 8×10 film. DOWNLOAD User Manuals Here

The Polaroid Classic Line – presented by Impossible in collaboration with Polaroid – brings you a selection of the most memorable products and designs from Polaroid’s history. Today we are proud to present the latest addition to this carefully developed product line.

During the 70s and 80s, Polaroid factory workers wore the original Polaroid jacket at special occasions. Its classic, sporty yet elegant design features the legendary Polaroid Color Spectrum and emanates classic Polaroid style.

The Polaroid Classic Line now makes this replica garment available to the worldwide fans of analog instant photography. The Polaroid factory jacket is produced with the highest attention to the original details in state of the art modern production, made of hi-tech breathable polyester microfiber. Please check the details on available sizes in the online shop to find a jacket that perfectly fits you, available in XS, S, M, L and XL – GO TO SHOP