| Sep 7, 08:30 AM
2012 marks the 10 year anniversary of Holden. From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led.
The Impossible Project shares this philosophy and our instant analog film is a perfect way to document the moments that make up a life.
Shoot it Holden Style. Whether you’re climbing mountains or the subway stairs capture your exploits on branded Holden PX 680 COOL film. Available for a limited time selected frames in a pack bear a different Holden design.
TIMELESS IN AN INSTANT
To celebrate their collaboration with Impossible, Holden selected 10 well known photographers to shoot Impossible film capturing their vision of an independent lifestyle via analog instant photography and invited the public to submit their own Impossible photos to an on-line contest, “Timeless in an Instant.”
On September 27th, 2012 the Impossible NYC Space will host the first exhibit of photos taken by The Holden 10: Yone, Kevin Zacher, Andy Wright, Bryce Kanights, Jimmy Fontaine, Angela Boatwright, Kassia Meador, Vincent Skoglund, Brandon Long, Alessandro Simonetti and the grand prize winner of the “Timeless in an Instant” contest, Melanie Rodriguez.
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