Welcome back to Viewfinder, our ongoing series in which we chronicle interesting projects people are working on that incorporate Impossible film. This week, we bring you photos of Psych Fest, as seen through the eyes of our good friend and excellent photographer James Joiner…
I knew from the moment I de-planed in Austin and felt warm, dry Texas air envelop me (at nine PM) that this was going to be a good weekend.
I was back in Texas for Psych Fest, an annual celebration of Psychedelic music hosted by locals The Black Angels. I say back because I had just been here a few weeks ago for the absolute madness that was South By Southwest, seven days of bourbon for breakfast and sleep being something that happened only when your face splashed forward into an empty tray of nachos while one of over ten thousand bands serenaded you at five in the morning.
No matter what happened, Psych Fest was going to be a vacation in comparison. This time around I was on assignment for a trifecta of magazines, paired with two different writers and armed with a backpack of Impossible film (thanks, Annie at Impossible!), my trusty SLR 680 and its digital counterpart.
After what would be my last good night of sleep for the duration and possibly more breakfast tacos than is technically healthy, Thursday was a mellow day spent prepping and bouncing between festival pre-parties, with the highlight being a wine tasting with rock n’ roll winemaker Charles Smith, who heartily drank beer and regaled us with stories of his wilder days. I should note that anyone who believes those “wilder days” are in the past is sadly mistaken, the man is nothing short of a force of nature.
Read all

















































































































































