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Hello again, Dr. Love fans! This week, Dr. Love talks about the occasional hiccups you may experience when using the Impossible Flash Bar by Mint with your SX-70…

We’ve had several people write in asking for some help in how to use their new Impossible Mint Flashbars. For many people, they are only now using a flash on their cameras for the first time. Either that, or they haven’t used a flash for a long while.

It is not uncommon to encounter some issues when first trying a flash on your camera. These cameras as you all know are old, and even ones repaired to the best of anyone’s ability can show some quirks when first using a flash again.

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Hello, Impossibles! Welcome back to the wonderful world of Dr. Love. Today’s topic is one that has been requested a few times: The Long Exposure…

Some people have written in either having issues with blurry images and not understanding why they were getting them, or simply asking how to make a good long exposure with Polaroid cameras.

Before you attempt this, you must understand the concept of a long exposure. When the camera is exposing the film, moving the camera can cause a motion blur. When in well-lit conditions, the exposure is so short that little movements have no effect. In lower light however, you need to be more careful, especially with SX-70s, because of the slower speed of the film.

First you need to know your camera. The easiest rule to know is that if you’re using one of the many types of standard 600 plastic box cameras, the longest exposure the camera allows is 1/4 second. This is meant to help prevent blurry images in general, but would also make trying to take a shot at night w/o flash very hard as it would be too dark.

Using an SX-70 camera or a Spectra camera, one can get longer exposures, up to a few seconds. The exact maximum can vary on specific models. First of all, this means if you’re shooting in low light, you need to be sure to steady your camera, as you will likely have a blurry image otherwise. Bracing yourself and/or your camera...Read All

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Hello from Impossible! Dr. Love is back with another informative post in which he revisits the importance of shielding your images…

“Some people have asked some follow up questions to our Opacification post, and as the days are getting longer, we wanted to help stress the use of Impossible Films on those bright sunny summer days.

To simply summarize the main point from the opacification post, Impossible films are still sensitive to light in the first moments out of the camera. This is because the protective layer within the film that is there to protect the film can’t yet block out enough light in many situations that it needs an outside aide.

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This week, Impossible USA’s Camera Resource Manager Frank Love explains the importance of caring for your camera’s rollers…

The all important rollers, and why you need to keep them clean. The rollers in your camera are a vital and often overlooked part of instant photography. The condition of the rollers will directly affect any image that comes from your camera.

The rollers that are on every Polaroid Camera, however old or new it is, large or small, one film type or another, they are what make the ‘magic’ of instant film possible. The rollers are what the film passes through to initiate the development of the film and print. Every piece of instant film from Polaroid to Impossible, of all sizes, has two main components that make it all work…

The good doctor.

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Hello again, friends! Dr. Love is back with another entry in his popular informational film and camera series. This week: Product Date Stamps!

Some people have asked us about the dating that’s on our packaging, so in a hopes to clear up any confusion, here’s how the date breakdown works out.

First, Impossible film posts the production date on the packaging, NOT an expiration date like Polaroid did. It comes in the form of the production month, and year, on the outer box of the film packaging.

This is for several reasons. To start, Impossible film is so new and early in the development process, there really could be no expiration date that could be put on a package that could be based on actual results. By the time tests could be done to properly gauge how the films age, enough progress has been made that the material that has been tested, to the material in production, is so different that the test is effectively moot.

People ask, “How long is the film good?”. Our answer to this is that we recommend using the film within 3-6 months of purchase to ensure best results, and to store it in a refrigerator. This is simply because these are average circumstances that are known so far, and that in that amount of time there are typically updated batches produced.

Now another approach to this is the ‘fine wine’ approach. Some people like using expired film because of the...Read All