Wedding bells are ringing here at Impossible HQ – well not quite, but we are getting into the spirit after attending Germany’s largest wedding fair – Hochzeitswelt. The fair saw a record number of visitors with 12,000 attendees over the weekend, many of whom dropped by the Impossible stand looking for a way to make their wedding unique.
Nina Schandock, Head of Accounting an Administration, credits her daughter Sophie with the idea of Impossible making inroads into the wedding market, “She mentioned to me that taking instant photos at a wedding, using refurbished Polaroid cameras or the Impossible Instant Lab would be fantastic and that people would love it. She was completely right, as the “to be married” couples were highly impressed and eager to find out more about analog photography.”
Nina explained “We gave the visitors plenty of good examples of how they could integrate instant photography into their own wedding, for example putting cameras on the tables and letting the guests take their own photos, getting the guests to be creative and fill the guest book right away, or more interactive ideas, such as display boards or washing lines where you can “Find you name and replace it with an instant photo.” Couples could even send out “Save the date” Instant Photos with a magnet to make sure no one forgets their special day. Along the same lines, you could send out invitations or Thank you cards and use our Impossible postcards for it. We had lots of ideas for the crowd and they were all amazed!”
Attendees showed lot of enthusiasm, particularly those who were looking for a way to add a more personal touch to their wedding. A serious advantage spotted by many of the guests was the immediacy of instant analog photography – instead of waiting weeks or indeed months for the official wedding photography to come through, you can have photos directly in your hands.
Our new Gold and Silver Round frame films certainly suit a more traditional wedding, but the sheer number of options available means that there is really something for every taste and every kind of celebration.
If you’ve captured your own wedding on Impossible film please share your images with us on the Impossible Gallery!